Content Marketing Specialist (Remote)

Remote Jobs Caliber Car Wash
  • United States, Atlanta, GA 30305 View on Map
  • Post Date : October 30, 2020
  • Apply Before : November 29, 2020
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Job Description

Looking for a self-starter to create content, implement strategy, and propel a rapidly growing regional car wash brand to a market leader. This person will create copy, creatives, and strategy for digital outlets and other marketing programs that support company growth.

This role will require an analytical background as well as a creative mind. We are looking for someone who enjoys growing social channels and brand awareness as we are growing from seven to 100 car washes over the next 3-5 years.

Responsibilities

· Create content for social media channels, blogs, email marketing, advertisements, and other marketing materials

· Optimize content strategy across platforms

· Create brand visuals, including taking photos for social and digital platforms

· Drive influencer strategy and amplification of service reviews

· Identify opportunities for growth, efficiency and adjusting strategy as needed to improve performance

· Create and implement strategies to reach KPIs and monthly goals

· Track results for marketing initiatives

· Research and analyze prospect, buyer, and market demographics to consistently determine messaging and effective campaign strategy

· Provide market data and insights into marketing opportunities

· Monitor, provide insights into, and take action based on competitor activities

· Develop, execute, and provide updates on marketing plans, including required changes in order to drive qualified leads and more sales

This position/team offers room for growth, including additional marketing opportunities.

Skills

· Strong attention to detail and a self-starter

· Experience with brand engagement on social platforms

· Experience creating brand visuals that ramp up brand engagement

· Exceptional communication skills, both written and verbal

· Capable of synthesizing large amounts of information into actionable plans

· Experience with Google Analytics and social content management platforms desired

· Experience with SEO and SEM tactics

· Encourage an environment of collaboration and entrepreneurship

· Proficient computer skills including major software and cloud-based solutions

· Stays current with latest industry trends in the digital industry and actively reports out so internal teams are in the know

· Strong team player, leader, self-starter, and positive catalyst required

· Detail orientation with strong organization and prioritization skills required

· Demonstrated project and time-management skills; ability to deliver quality work under tight deadlines

· Has high energy and isn’t afraid to try new marketing tactics

Education and Experience

· Bachelor’s degree or equivalent work experience

· 1-3+ years related experience including internships or professional experience

· Experience writing and creating social and digital content

· Car wash experience not required

· Microsoft, Adobe Creative Suite, and Asana experience preferred

Working Conditions

· Some travel required

· Remote schedule Tuesday – Friday with some travel for meetings, promotions, and content collection

· Based in Atlanta, Georgia

Job Type: Full-time

Pay: $38,000.00 – $53,000.00 per year

Benefits:

  • Flexible schedule
  • Health insurance

Schedule:

  • Monday to Friday

COVID-19 considerations:
Position will remain largely remote w/ some travel during and after COVID restrictions are lifted.

Experience:

  • Writing Skills: 1 year (Preferred)
  • Marketing: 1 year (Preferred)

Willingness To Travel:

  • 25% (Preferred)

Company’s website:

  • calibercarwash.com

Company’s Facebook page:

  • https://www.facebook.com/CaliberWash/

Work Remotely:

  • Yes

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