Senior Marketing Manager, Amazon Live

Local Jobs Amazon.com Services LLC in Marketing, SEM, SEO & PR
  • United States, New York, NY View on Map
  • Post Date : October 16, 2020
  • Apply Before : November 15, 2020
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Job Description

  • 6+ years of professional non-internship marketing experience
  • Experience owning creative input, development and execution from concept to completion
  • Experience presenting metrics and progress to goal to c-suite stakeholders
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience using data and metrics to measure impact and determine improvements
  • Experience using Microsoft Excel to manipulate and analyze data
  • MBA preferred
  • Product marketing experience working directly with product and tech
  • Experience using data and metrics to measure impact and determine improvements
  • Ability to analyze marketing data to recommend and execute changes, track, and report on findings
  • Relentlessly high standards and sharp attention to detail
  • Thinks strategically, but stays on top of tactical execution
  • Marketing, advertising, or ecommerce experience
  • Ability to work independently and autonomously
  • Excellent verbal and written communication skills

Amazon Live is a new shopping experience that leverages the interactivity and communication potential of live video to help customers connect with brands throughout their shopping journey. Amazon Live enables customers to discover new brands and products in a fun and engaging way, and to deepen their connection with brands they already love. For brands, livestreaming on Amazon offers a powerful communication tool that allows them interact directly with shoppers, build their brand, and present their products in a new format. Our full-stack teams build high-scale, low-latency, personalized video experiences, develop a world-class livestreaming mobile app, and create a high-volume real-time analytics dashboard that helps us understand what our customers love most. If you are interested in building an entertainment product, enjoy a creative and fast-paced working environment, and want to work on a strategic new initiative, join our team today!

Amazon Live is looking to hire a customer-obsessed, data driven Sr. Marketing Manager. In this role, you will shape, invent, and launch new marketing channels while managing and optimizing existing efforts both on and off Amazon. You will work cross-functionally to drive ideas from conception to execution, including members of our agile team – engineering, product, and finance. You will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment. You should be able to operate with a high level of autonomy and possess strong communication skills, both written and verbal.

A successful candidate must be able to work both strategically (using customer data to generate bold ideas for growth) and tactically (optimizing campaigns, analyzing traffic, and solving problems). This candidate will have a firm grasp on creating, launching, and optimizing a complete marketing funnel – from driving brand awareness to conversion. Finally, this candidate must possess strong project management skills and be able to effectively influence others to achieve success.

Responsibilities:

  • Manage multiple marketing and merchandising channels at the same time; consistently making progress and delivering results.
  • Experiment and test existing and new marketing channels and merchandising placements.
  • Partner with members of Live’s Product, Engineering, and Finance Teams, helping to drive business requirements and alignment for new marketing features and requests.
  • Launch new marketing outlets to increase awareness and engagement with Amazon livestreams.
  • Own campaigns from end-to-end, including creative, targeting, segmentation, planning, execution, reporting, and optimization.
  • Own reporting of key campaigns and marketing metrics to leadership and broader organization.

  • degree, ideally in business, marketing, or related field
  • Social media and/or outbound marketing experience
  • Relentlessly high standards and sharp attention to detail
  • Thinks strategically, but stays on top of tactical execution
  • Ability to work independently and autonomously
  • Excellent verbal and written communication skills
  • A/B testing experience
  • SQL experience

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

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