SPDR Product Marketing Manager, Vice President

Local Jobs State Street in Marketing, SEM, SEO & PR
  • United States, Boston, MA View on Map
  • Post Date : September 16, 2020
  • Apply Before : October 16, 2020
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Job Description

The VP, Product Marketing Manager will play a significant role in building and growing the SPDR Americas business through the development and execution of product marketing programs that have a direct and measurable impact on consideration and purchase. We’re looking for a product marketing enthusiast who will work collaboratively across the SPDR organization to deliver upon all marketing tactics including advertising, email, content, social media, virtual events, public relations and digital experiences. The successful candidate will have a deep interest in financial markets, trends and innovation and enjoy working with colleagues to ensure a differentiated marketing strategy is put in place with a goal of measuring and growing market effectiveness.

This is an opportunity for a well-rounded and highly collaborative marketing professional with existing insights into the intermediary and institutional market segments. The role will collaborate with members of SPDR Intermediary and Institutional Sales, Client Enablement, Channel Marketing, Product Development, Business Intelligence and other internal teams on marketing strategy and messaging alignment and leading marketing programs from conception to execution.

Responsibilities include:

  • Create and drive client relevant, scalable and repeatable integrated marketing programs and its key deliverables for SPDR ETF products and themes
  • Partner with stakeholders on product materials, product positioning, capabilities messaging, presentations, web presence and segmented communications
  • Build the client experience around certain focus products, intermediary and institutional investment themes – manage touch points and ensure consistency of messaging and voice
  • Development and updates of collateral, videos, web content, sales tools and educational materials
  • Provide strategy and execute integrated marketing programs promoting new launches, fund enhancements, thought leadership and commentary
  • Measure and optimize marketing campaigns to ensure effectiveness and target audience reach
  • Manage the marketing budget against marketing plans
  • Collaborate with PR team to create earned media opportunities


  • Bachelor’s degree preferably with major in marketing or communications
  • Seven or more years of relevant marketing experience; previous financial services or product marketing experience preferred
  • Familiarity with investment concepts.
  • Strong verbal and written communication and interpersonal skills
  • Demonstrated ability to confidently interact with and influence stakeholders
  • Excellent relationship building skills
  • Ability to influence and collaborate to drive results
  • Strategic thinker, creative in approach
  • Strong project management skills, with the ability to multi-task and prioritize

Across the world, institutional investors rely on us to help them manage risk, respond to challenges, and drive performance and profitability. We keep our clients at the heart of everything we do, and smart, engaged employees are essential to our continued success.

Our promise to maintain an environment where every employee feels valued and able to meet their full potential is important to us. It’s also part of our dedication to inclusion, development and engagement, and corporate social responsibility. You’ll have tools to help balance your professional and personal life, paid volunteer days, and access to employee networks that help you stay connected to what matters to you. Join us.

State Street is an Affirmative Action/ Equal Opportunity Employer/Vet/Disability

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