VP, Lead Optimization & Development

Local Jobs Prudential
  • United States, Newark, NJ View on Map
  • Post Date : September 16, 2020
  • Apply Before : October 16, 2020
  • Share:

Job Description

VP, Lead Optimization & Development-TER0000O


At Prudential, our purpose is to make lives better by solving the financial challenges of our changing world. The VP of Lead Optimization & Business Development will align to that purpose by increasing top of the funnel leads derived from digital, and other strategies, across the Financial Wellness ecosystem (digital, business relationships, external) and via Assurance IQ. This work will propel the organization’s growth and facilitate more efficient opportunities for Prudential to deliver financial wellness to an expanded market across the entire advice continuum (digital, hybrid and face-to-face) driving improved sales growth in Life, Annuities, and Investments, and improved distribution economics. This role reports to the VP, Digital and Hybrid Advice Delivery, within the newly formed Retail Advice & Solutions business at Prudential.


  • Design and deliver an AI-empowered, retail lead generation and routing engine for Prudential to capitalize on the company’s ability to solve the financial challenges of our changing world.

  • Establish and nurture relevant partnerships internally and externally to maximize lead flow from digital and other strategies, across the Prudential Financial Wellness ecosystem and via Assurance IQ.

  • Work across Prudential to identify and execute against opportunities that drive the company’s overall objectives.

  • Understand Prudential’s customer segments to develop partnerships that speak to and engage key audiences and maximize outcomes.

  • Bachelor’s degree or equivalent required, advanced degree preferred
  • Superior relationship building skills, including excellent questioning/investigative skills to uncover needs
  • Strong business acumen and experience with lead generation, fulfillment costs, and solution economics
  • Strong quantitative skills including strong track record in forecasting and analysis (e.g. profit and loss, budgeting, sales projections, return on investments, life product profitability and levers)
  • Strong learning agility and understanding of the financial services industry to develop partnership opportunities based on that knowledge, as well as communicate information to others to assist in their success
  • Deep understanding of Prudential’s digital assets, as well as Prudential’s customer funnel
  • Demonstrated ability to deliver complex projects across multiple constituents and businesses
  • Leader who is comfortable with accountability to outcomes
  • Demonstrated ability to build and maintain cross-functional relationships, enabling the success of others
  • Ability to develop strategies, establishing priorities and executing plans that support new sales opportunities, within and beyond existing distribution channels and product lines
  • Excellent written and verbal communication skills, presentation, listening and negotiation skills
  • Ability to work and react quickly, in fast-paced, innovative, environment
  • Demonstrated ability to influence at all levels

Prudential is a multinational financial services leader with operations in the United States Asia Europe and Latin America. Leveraging its heritage of life insurance and asset management expertise Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company’s well-known Rock symbol is an icon of strength stability expertise and innovation that has stood the test of time. Prudential’s businesses offer a variety of products and services including life insurance annuities retirement-related services mutual funds asset management and real estate services. For more information please visit www.prudential.com.

Prudential is not accepting unsolicited resumes from search firms for this open position unless contracted with Staffing. Agencies must work with Staffing as the primary point of contact and follow the Prudential application process to be considered for business. All resumes submitted by search firms to any employee at Prudential via-email Internet or directly to hiring managers in any form without a valid written search agreement in place for that position will be deemed the sole property of Prudential and no fee will be paid in the event the candidate is hired by Prudential.
Note: Any search agreement entered into with Prudential before January 2004 is null and void. Search firms are essential to the recruitment and staffing efforts at Prudential and we value the partnerships we have built with our preferred vendors. Prudential has established and regularly maintains a preferred vendor list and even preferred vendors need to have a written search agreement signed by the Director Recruiting Programs Staffing at Prudential in place for the specific position in order for a fee to be paid for any candidate referrals.

Job Function Sales and Distribution

Primary Location United States-New Jersey-Newark (NJ)
Schedule Full-time
Travel Yes, 10 % of the Time

Other jobs you may like

We’ll find you a job for $29 (was $150)

Go to Top